Our Heritage – GREEN'S

Green's

A Heritage of Quality Since 1907

Vision

To be the one-stop shop for all dessert needs to our Consumers, Retailers / Wholesalers, Distributors within the MENA region

Mission

Maintain or improve existing quality through continued innovation
Range breadth development into all dessert sectors
Make brand accessible to consumer in place and price throughout MENA region

Born in the heart of the United Kingdom over a century ago, Greens began its journey in 1907 with a simple yet powerful vision — to bring the joy of home baking to every kitchen. From its earliest days, Greens became a household name in the UK, celebrated for its easy-to-use mixes and authentic, indulgent flavors that captured the essence of homemade goodness

As the brand expanded beyond the UK, Greens carried its heritage and quality commitment to new regions, including the Middle East. Here, it found a natural connection with families who value authentic taste, simple preparation, and quality they can rely on. Over the decades, Greens adapted its recipes to suit local tastes — from classic English puddings to beloved Middle Eastern favourites — making it a truly glocal brand: global heritage with local flavour.

Green's perfectly encapsulating memories and togetherness!

1907

Horace John Grace developed his recipe for cake mixes and started to sell his products in his shop in Hove, Sussex

1912

H.J. Green & Co. Ltd was formed as a Public Company and a factory was build at Portland Road, Hove. It was completed in 1914, and continued to be used until the end if 1978.

1955

Acquisition of George Borwick and Son Ltd

1964

Green’s acquired by the Pillsbury Company of Minneapolis

1970

Green’s establish ‘Carmelle’ as the brand leader in the market.

1972

Pillsbury Refrigerated Foods: Refrigerated Dough Production.

1979

Hove factory closed and transferred to Thurcroft near Rotherham, where some of the mixes are still manufactured today.
Relocated Green’s of Brighton to Thurcroft: Dry Cake & Dessert Mixes.

1988

Grand Metropolitan acquired Pillsbury/Green’s.

1989

Pillsbury Company acquired by Grand Metropolitan plc.

1990

Green’s acquired by Dalgety, Homepride Foods Green’s added ‘Muhallabia’ to its product range.

1991

Green’s brand purchased by Dalgety and its absorbed into Homepride Foods which included Homepride, Golden Wonder and Pearce Duff’s brands.

1995

Homepride Cook-in Sauces is acquired by Cambell’s Grocery Products, Dalgety also divests of Golden Wonder. The Homepride Flour, Green’s Pearce Duff and Borwicks brands are formed into a new company ‘Spillers Consumer Foods’, part of Dalgety Food Ingredients.
Homepride Foods became ‘Spillers Consumer Foods’.